Wednesday, 20 November 2013

Keith Weed: Reflects on Universal Children’s Day (TriplePundit)

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“There is no trust more sacred than the one the world holds with children. There is no duty more important than ensuring that their rights a...

Keith Weed: A Bright Future For All - Building Our Business Responsibly (Business Fights Poverty)

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Every day, when watching the news and checking the social channels, we see pictures and read stories of famine and floods, droughts and demo...
Tuesday, 12 November 2013

How Unilever Topped The Awards Report Chart (Advertising Age, Jack Neff)

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CMO Weed Reveals Secret of Jumping From No. 8 to No. 1 When Keith Weed stepped into his job as Unilever 's chief marketing and communi...
Monday, 21 October 2013

Mobile is going to have a bigger impact than the Internet (The Drum, Stephen Lepitak)

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"Mobile is going to have a bigger impact than the Internet," Unilever CMO Keith Weed talks new brand strategy, sustainability and ...
Friday, 4 October 2013

Unilever concerned by fragmentation (Warc)

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SINGAPORE: Unilever, the FMCG giant, regards the fragmentation of media channels as one of its biggest communications challenges as it move...
Thursday, 26 September 2013

Unilever targets Asian mobile users (Warc)

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MUMBAI: Unilever, the Anglo-Dutch consumer goods giant, has announced plans for a new mobile marketing initiative aimed at shoring up its s...
Wednesday, 25 September 2013

Unilever's Keith Weed puts mobile at heart of emerging markets strategy (Marketing, Loulla-Mae Eleftheriou-Smith)

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Unilever's chief marketing officer Keith Weed has placed mobile marketing at the heart of the company's strategy for engaging with c...