Unilever's chief marketing officer Keith Weed has placed mobile marketing at the heart of the company's strategy for engaging with consumers in emerging markets.
Weed announced a strategic partnership with mobile marketing company Brandtone last night (24 September), which will see both companies expand their reach across 10 different markets, including India, China and Indonesia.
Over half of Unilever’s turnover comes from emerging markets, Weed said, which is expected to grow to around 75% over the coming years.
Read the full article here.
About Me
- Keith Weed
- I am responsible for the marketing and communication functions at Unilever, a role that also includes leading Unilever's sustainability work, its drinking water business (Pureit) and the Unilever brand. Prior to this I was Executive Vice President for Global Home Care & Hygiene at Unilever, covering Fabric Cleaning, Fabric Conditioning, Household Cleaning Products, Oral Care and Potable Water. Previously I was Chairman of Lever Fabergé and Chairman of Unilever Export. I have worked for Unilever in the UK, France and the United States, as well as in a variety of global and regional management and marketing roles. Outside Unilever, I am a Fellow of The Marketing Society and, as an engineering graduate, a Fellow of the Institute of Mechanical Engineers. I am also a non-Executive Director of Sun Products Corporation.