Wednesday, 25 September 2013

Unilever's Keith Weed puts mobile at heart of emerging markets strategy (Marketing, Loulla-Mae Eleftheriou-Smith)

Unilever's chief marketing officer Keith Weed has placed mobile marketing at the heart of the company's strategy for engaging with consumers in emerging markets.

Weed announced a strategic partnership with mobile marketing company Brandtone last night (24 September), which will see both companies expand their reach across 10 different markets, including India, China and Indonesia.

Over half of Unilever’s turnover comes from emerging markets, Weed said, which is expected to grow to around 75% over the coming years.

Read the full article here.