Gathered some short but sweet comments from Unilever's Global CMO on why the world's second largest advertiser is at the Consumer Electronics Show in Las Vegas this week, and what's thrilling him about Microsoft's offering in the consumer space that he sees opportunities to harness as a marketing vehicle.
http://www.youtube.com/watch?v=1143ReRPLkY&feature=related
More from us at: http://advertising.microsoft.com
About Me
- Keith Weed
- I am responsible for the marketing and communication functions at Unilever, a role that also includes leading Unilever's sustainability work, its drinking water business (Pureit) and the Unilever brand. Prior to this I was Executive Vice President for Global Home Care & Hygiene at Unilever, covering Fabric Cleaning, Fabric Conditioning, Household Cleaning Products, Oral Care and Potable Water. Previously I was Chairman of Lever Fabergé and Chairman of Unilever Export. I have worked for Unilever in the UK, France and the United States, as well as in a variety of global and regional management and marketing roles. Outside Unilever, I am a Fellow of The Marketing Society and, as an engineering graduate, a Fellow of the Institute of Mechanical Engineers. I am also a non-Executive Director of Sun Products Corporation.