The Holmes' Report - The 100 Most Important In-House Communicators in the World
Keith Weed
Chief Marketing & Comms Officer
Unilever
London, England
Keith Weed became the first person to unify marketing, communications and sustainability leadership at FMCG Unilever, taking on the top role in 2010. He is also the first Unilever CMO sit on the company’s powerful executive committee, and has became an important proponent of the need for brands to embrace the convergence of entertainment and media. His communications responsibilities mean he oversees one of the world’s biggest PR budgets, and his focus on content and social media also indicate that Weed is driving considerable integration at the company.
Before taking on the CMO position, Weed was EVP for global home care & hygiene at Unilever, and has worked for Unilever in the UK, France and the US, along with a variety of global and regional management and marketing roles.
