Hot Tip! The iPhone App store is about to get a little juicier in the celebrity gossip section.
Star Magazine has partnered with Unilever to launch their new iPhone App for free, beginning in early April. Delivering its news to readers in the simple, list format that works so well on the iPhone, Star will package their breaking celebrity scoops, exclusive photos and fun pop culture factoids into iPhone format.
For the launch, Unilever will be sponsoring three different sections of the App with three of its brands: Suave Body Care's Mango Mandarin Body Wash launch, Degree Ultra Clear anti-perspirant and deodorant, and I Can't Believe it's Not Butter spread. For the Suave promotion, users will be able to share what's making them feel "blissful," and their messages will be geofiltered to see who else is sharing in the area.
They can also vote on whether a celebrity photo is "blissful or not," and the chosen photos will receive a special pink wrapper to promote their status. Fans will also find beauty tips, along with fragrance information on the the new Mango Mandarin Body Wash, which has an eau that Suave says women prefer over Bath & Body Works' popular Mango Mandarin scent.Degree Ultra Clear will sponsor a section on red carpet looks, and A-List approved health tips will be the focus of I Can't Believe It's Not Butter. The app will be available in early April.
To get it when it becomes available, visit the App Store on your iPhone and search for Star-Mobile, or text iStar to 99799.
About Me
- Keith Weed
- I am responsible for the marketing and communication functions at Unilever, a role that also includes leading Unilever's sustainability work, its drinking water business (Pureit) and the Unilever brand. Prior to this I was Executive Vice President for Global Home Care & Hygiene at Unilever, covering Fabric Cleaning, Fabric Conditioning, Household Cleaning Products, Oral Care and Potable Water. Previously I was Chairman of Lever Fabergé and Chairman of Unilever Export. I have worked for Unilever in the UK, France and the United States, as well as in a variety of global and regional management and marketing roles. Outside Unilever, I am a Fellow of The Marketing Society and, as an engineering graduate, a Fellow of the Institute of Mechanical Engineers. I am also a non-Executive Director of Sun Products Corporation.