Keith Weed: Mobile is the next big medium (First Post, by Pavni Mittal)

Unilever’s Chief Marketing and Communications Officer Keith Weed dwells on the importance of mobile in this interview to Storyboard.

Find out why one of the world’s largest advertisers deems mobile to be the next big medium for marketing. Also, how a company deals with the negatives of social media.

Watch the video here: http://www.firstpost.com/brands/keith-weed-mobile-is-the-next-big-medium-907487.html