“There is no trust more sacred than the one the world holds with children. There is no duty more important than ensuring that their rights are respected, that their welfare is protected, that their lives are free from fear and want and that they grow up in peace.”
Today is Universal Children’s Day, and these words spoken by Kofi Annan have never sounded more relevant. Every day, on the news and on social media, we see pictures and read stories of famine and floods, droughts and demonstrations; confronting us with the effects of increasing resource scarcity, climate change, food security, civil unrest and poverty. We are increasingly aware of the people left behind.
Many people wonder how we are going to address these challenges, which can feel overwhelming, confusing and insurmountable.
At Unilever, we think that the answer is in our children.
Read the full blog here.
Wednesday, 20 November 2013
Keith Weed: A Bright Future For All - Building Our Business Responsibly (Business Fights Poverty)
Every day, when watching the news and checking the social channels, we see pictures and read stories of famine and floods, droughts and demonstrations, confronting us with the effects of increasing resource scarcity, climate change, food security, civil unrest and poverty. We see the increasing numbers of people left behind.
Many wonder how on earth we all are going to address these challenges. They feel overwhelming and confusing. This can sometimes feel very depressing, but we should not lose sight of the fact that there is also plenty of 'good' to write home about.
Read the full blog here.
Many wonder how on earth we all are going to address these challenges. They feel overwhelming and confusing. This can sometimes feel very depressing, but we should not lose sight of the fact that there is also plenty of 'good' to write home about.
Read the full blog here.
Tuesday, 12 November 2013
How Unilever Topped The Awards Report Chart (Advertising Age, Jack Neff)
CMO Weed Reveals Secret of Jumping From No. 8 to No. 1
When Keith Weed stepped into his job as Unilever's chief marketing and communications officer in 2010, the company had just been named Advertiser of the Year at the Cannes Lions International Advertising Festival. But within a year, Unilever's award tallies slipped and by 2012 Unilever came in eighth overall in our Award Report rankings for campaigns like Dove "Real Beauty Sketches" and Ragu's "Long Days of Childhood."
Mr. Weed was determined to do something about that fall. And he's clearly delivered; this year Unilever is sitting pretty at the top of our list. More surprisingly, Mr. Weed managed this feat while stepping up copy testing and restraining agency and production fees.
Part of the success, he said, stems from Unilever's goal of doubling sales and increasing positive social impact while halving its environmental impact, which has inspired and motivated its ranks. The company has also boosted internal creativity by training 80% of its 6,500 marketers on his "Crafting Brands for Life" strategy.
Read the full article here.
When Keith Weed stepped into his job as Unilever's chief marketing and communications officer in 2010, the company had just been named Advertiser of the Year at the Cannes Lions International Advertising Festival. But within a year, Unilever's award tallies slipped and by 2012 Unilever came in eighth overall in our Award Report rankings for campaigns like Dove "Real Beauty Sketches" and Ragu's "Long Days of Childhood."
Mr. Weed was determined to do something about that fall. And he's clearly delivered; this year Unilever is sitting pretty at the top of our list. More surprisingly, Mr. Weed managed this feat while stepping up copy testing and restraining agency and production fees.
Part of the success, he said, stems from Unilever's goal of doubling sales and increasing positive social impact while halving its environmental impact, which has inspired and motivated its ranks. The company has also boosted internal creativity by training 80% of its 6,500 marketers on his "Crafting Brands for Life" strategy.
Read the full article here.
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